OWU’s marketing: a banquet of changes

Advertisement for OWU using its new metaphor of hunger. The student featured in the ad is Aletta Doran '17. Photo courtesy of the OWU website.
Advertisement for OWU using its new metaphor of hunger. The student featured in the ad is Aletta Doran ’17. Photo courtesy of the OWU website.

Are you hungry for excellence? Ravenous to learn? Have an insatiable appetite?

Ohio Wesleyan’s marketing team has chosen the theme of hunger to create a new, bold look for promotional materials, the website and campus itself.

“Everyone knows what being hungry feels like, but we’re trying to take that beyond the belly to hunger in your heart and hunger in your mind,” Will Kopp, the chief communications officer of OWU said. “It’s that passion and fire that a coach wants their players to have, that an employer wants their new hire to have. That’s hunger and that’s what we saw here with the students.”

OWU decided to make these changes in an effort to increase enrollment, a statistic that has been on the decline for the past few years.

The communications team, led by Kopp, met with focus groups, students and faculty to figure out how to present the school in a different way and to make everyone proud to be a Bishop.

“Students talked about everything they’re involved in. You come to Ohio Wesleyan and you want to do this, you want to do that,” Kopp said. “They want to do everything.”

The involvement of students in clubs, athletics and academics across campus led Kopp to the metaphor. The team even talked to prospective students who chose not to come to OWU to figure out the reasons.

“There wasn’t an emotional connection and they didn’t get a feel of what OWU was about,” Kopp said. “We weren’t the top choice for a lot of the students that came here.”

Kopp is not a fan of slogans, which is why “Opposite of Ordinary” is no longer OWU’s official tagline. Instead of having one line describe OWU, they created multiple phrases to capture student spirit. There are 33 new banners across campus, all with different sayings that line up with the theme. Kopp was careful to not overdo it. Only three of those banners use the word “hungry.”

“That’s enough to get across the metaphor,” he said.

Along with a new marketing look, OWU is changing social media, the website and mailings they send out to high school students.

Jessica Vogel, the head of social media, uses the different platforms to engage students and tell Ohio Wesleyan’s story.

“My main goal is to tell the story of the university, of the students, of the alumni in the most engaging way possible,” Vogel said.

One feature of the new website will be an Instagram feed that runs along the bottom. Students will be able to populate the feed with their own photos by using hashtags.

“The students here are so talented,” she said. “We’re really hoping they will populate that with their images.”

Students are hoping their peers will use the hashtags as well.

“It’s a good idea because Instagram is so popular right now,” senior Gunnar Bloecher said. “I just hope people actually used it.”

When starting this project, Kopp’s main objective was to be different and bold.

“No other school says anything about being ravenous.”

Professor reads from her new book

By: Katie Kuckelheim, Transcript reporter

 

Dr. Amy Butcher read from her memoir in the Bayley Room before a crowd of students and faculty. Photo courtesy of Katie Kuckelheim.
Dr. Amy Butcher read from her memoir in the Bayley Room before a crowd of students and faculty. Photo courtesy of Katie Kuckelheim.

Amy Butcher, assistant professor of English at Ohio Wesleyan, recently published a memoir about her own years as a college student, and on Sept. 17, she gave a reading in Beeghly Library.

But “Visiting Hours: A Memoir of Friendship and Murder” is not a typical campus story.

Butcher’s book details the homicide of Emily Silverstein, who was murdered by her boyfriend Kevin. Butcher was close with Kevin, and even walked home with him on the night of the murder.

Butcher’s interest in the nonfiction genre led to the writing of the book. She writes, “I’m drawn to the essay form because it allows me to step into someone else’s shoes, or perhaps to write a reader into them.”

Kevin had struggled with clinical depression his whole life. With her memoir, Butcher hopes to “add to the chorus of conversation on the often taboo topic of mental illness in America.”

When asked how the events of the book changed her life, Butcher said, “I subscribe to the belief that everything that happens to us invariably shapes us, but in this way, I feel this event shaped my everything. Perhaps I won’t feel this way years from now, and perhaps that will be a blessing, but for now, I think the easier question is to consider the ways in which this event hasn’t shaped me. I have a hard time coming with much, frankly. We are molded exponentially by what we know.”

Sophomore Hayley Mandel, said, “I read it last year. It is a piece that you think about very deeply for a long time. I think back to it often.”

Professor Karen Poremski of OWU’s English department said, “I admire professor Butcher’s ability to address difficult issues in a reasonable, calm way.”

Rojas receives digital scholarship grant

Dr. Rojas. Photo courtesy of the OWU website.
Dr. Rojas. Photo courtesy of the OWU website.

Chair of the modern foreign language department Juan Rojas has received the opportunity to create a digital map of a Hispanic American literary and urban art anthology.

Rojas said this “will form an essential part of the curriculum in two of my Latin American novel courses: Spanish 360: Twentieth and Twenty­First Centuries Mexican Literature and Popular Cultures, and SPAN 364: The Latin American Novel Within Its Revolutions, Cultures and Social Changes.”

“On Aug. 11, 2015, I received an email from Catherine Cardwell, OWU Director of Libraries, where she informed me that my proposal, ‘Digital Map of the Poetics of Hispanic American Literature: An Interactive and Hermeneutical Exegesis,’ had been approved for a Mellon Digital Scholarship Grant,” said Rojas.

The Mellon Digital Scholarship Grant is part of the Ohio 5’s Digital Scholarship Initiative and is funded by a grant from The Andrew W. Mellon Foundation.

Senior Miranda Dean said she is “one of two student research assistants working with Dr. Rojas and David Soliday from the IT department. As research assistants, we act as mediums between Dr. Rojas and the other students in our class.”

Dean said the project for her will last until the end of the semester. However, it will still be used throughout the classes taught by Rojas.

Dean said, “I hope that the completed project will encourage a broader and more nuanced understanding of the culture of Juárez.”

Director of Libraries Cathi Cardwell, is the lead contact for the overall Mellon grant and grant administrator for OWU.

Cardwell said, “Dr. Rojas’s grant is intended to have an impact on the two courses he hopes to integrate the project into. The overall Mellon project is designed to advance digital scholarship on campus.”

According to Rojas, “The creation of a digital cartography will provide OWU students with opportunities to augment their knowledge from languages, literatures, the arts and global cultural studies by exploring a variety of digital skillsets.”

For future reference of the study go to http://www.ciudadjuarezartandpoetry.org.

There’s more to cross country than running

It’s well known that sports put a strain on the body, but few people think of cross country as being significantly tough.

Yet cross country goes beyond running. It not only calls upon the physical strength of the individual, but on their mental endurance as well. The sport pushes the limits of a runner’s body and can lead to some serious injuries.

Training for cross country, at least at Ohio Wesleyan, takes on a “holistic approach,” said Coach Matt Wackerly. He explained that while running is clearly emphasized, the runners work on their core strength in the weight room and the pool as well.

Senior Abbey Warth, a cross country runner, detailed their workout schedule as doing “long runs” on the weekends and “lifting twice a week in the mornings.”

Junior Sarah Fowler, another runner, elaborated on the regimen. They run six times a week with “one day off.” On their day off, they typically either bike or are in the pool. Fowler added the lifting done in the weight room emphasized “stabilization and fine tuning [their] muscles.”

Senior Megan Schulze, a cross country team captain, also noted that while the workout between men and women are the same, men put in more “mileage” than the women.

Wackerly added that, among cross country runners, the most common injuries are stress injuries.

But some setbacks can be as serious as bone fractures. Diet varies from runner to runner, but Fowler and Warth both agreed that eating well is their only rule.

At the end of the school year, Wackerly gives the runners a training schedule that they are responsible for completing on their own. The running and workout intensity is built upon and grows as the summer progresses.

Fowler referred to it as “probably the hardest part of the season.” With no one holding the runners accountable, it requires committed self-­discipline.

Faculty approve new major, debate OWU’s future

When the call to adjourn the faculty meeting echoed across Merrick’s third floor, faculty and administrators breathed a collective sigh of relief.

This Sept. 21, faculty met to discuss issues ranging from ways to increase revenue streams without compromising educational quality to the merits of a new major.

President Rock Jones initiated the discussion on ways to improve OWU’s incoming revenue by offering final statistics on the class of 2019. He reported that there are 464 freshmen, 14 more than were projected and thus budgeted for.

Professor Karen Poremski of the English department asked “what kinds of implications does that [number] have for budget, specifically in regards to the very painful cuts to personnel and classes right before the school year started?”

Jones replied that, unfortunately, in order to net those students, OWU had to leverage financial aid options. As a result, “there is no extra revenue from those extra 14.”

Jones also outlined his analysis of the areas where improvement could bolster the university’s current financial situation. Three in particular need attention, he said: “Admission, retention and new programs.”

Due to targeted recruitment on the part of the Admissions Office, school visits are up slightly, and a small pool of interested students have been contacted by OWU (as opposed to the broad, 40,000 student search typical in past years). “New promotional materials, and a new website, that will be released next month, will also enhance [OWU’s] appeal,” said Jones.

In terms of the retention rate—a low 79.3 percent—the administration is focusing on a number of strategies to provide assistance to students who are in danger of dropping out. Jones noted the importance of programs like StART, FreshX, and the UC 160 courses. Beyond that, he and senior leadership are looking at “all aspects of life on campus through the lens of how it affects students.”

Finally, Jones argued that “with demographics changing as dramatically as they have, if we offer only the programs we have in the past, the numbers will stay down.”

When it was time to ask the president questions, many faculty countered Jones’ three categories for improvement with categories of their own. On the top of the list was the state of residential facilities. Professors noted that students often complain about the outdated and even neglected buildings that they call home.

One professor even said that this was the number one complaint of students when she was on the Faculty Planning Committee ten years ago.

When Chris Wolverton, professor of biology, took the podium to present the Governance Committee’s recommendations for increasing revenue, he emphasized student happiness.

“Retention looks to us like a mountain to climb,” said Wolverton. “It seems like a jog around the track to keep students we already have. We need a thorough review of student happiness; that is a valid question.”

Wolverton went on to compare investing in new programs to playing the lottery. “When you put keeping students up against the potential investment required for new programs, coupled with the uncertain revenue from a new program, keeping students that we have is a much better payout.”

Professor Mark Allison of the English department commented that “The portion of the student body we have the most problem retaining are those students whose academic performance is poor. The problem is also one of admission; we have to have a more educated base.”

Anne Sokolsky, a professor in the comparative literature department, supported Allison’s comment, adding that some of the “big cuts made to the library and to academics as a whole are counterintuitive to recruiting smart and talented students.”

Despite these and many other complications that feed into an analysis of OWU’s revenue stream, Wolverton wanted to make it clear that there was no area that should be left unexamined.

“There’s a lot of room to grow, I just think the broader we can make the conversation the better,” he said.

N. Kyle Smith, associate professor of psychology and chairman of the Academic Policy Committee (APC), turned the conversation from revenue streams to academic majors when he introduced a motion to approve a new area of study.

The department of economics submitted a proposal to APC to create a business administration major. Business administration majors would deal primarily with the management/accounting side of the department’s offerings, rather than on traditional economics courses.

Many faculty members were concerned that the integrity of OWU’s liberal arts philosophy would be threatened if the already large economics department grew larger still.

Smith and Barbara MacLeod, a professor of economics, assured their worried colleagues that the major would not take away students from other departments; the change would only affect students already within the department.

Still, the debate was contentious enough to warrant a motion for a “secret ballot,” a procedure that allows faculty to vote anonymously on measures before them. After the ballots were distributed, collected and counted, the motion to create a business administration major passed 59 to 19.

Smith introduced the second economics-­related motion to the assembled faculty. The department of economics had also submitted a proposal to APC to petition a name change for one of their minors: they wanted the “Management” minor to be renamed “Business.”

The seemingly uncontroversial motion provoked almost as much discussion as the first, and again a secret vote was called for. The motion passed 65 to 8.

WCSA welcomes seven new senators

WCSA crest. Photo courtesy of the owu website.
WCSA crest. Photo courtesy of the owu website.

President Jerry Lherisson, a senior, could not mask his surprise this morning. As he began the Sept. 21 full senate meeting, he exclaimed, “Wow, there are lots of new faces that I haven’t seen before!”

Lherisson was alluding to seven new students in the back of the room. After an atypical application-­based election process, these students were nominated to serve as senators for the fall 2015 term.

A unanimous vote by the full senate made it official: senior Shelli Reeves; juniors Jo Meyer and Mallory Griffith; and freshmen Caroline Hamlin, Michael Wadsworth, Nicholas Melvin and Will Ashburn are WCSA’s newest senators.

Lherisson also announced that the new library vending machines, which replaced the late ­night Library Cafe, could be outfitted with swipe card readers.

“We asked them if the machines could not just take credit cards and cash,” said Lherisson. “The administration said, ‘let’s see what we can do.'”

Senator Jessica Choate, a junior and chair of the residential affairs committee, informed the senate about her plans to increase the amount of lights on campus.

“On Thursday, at 6:15 a.m., I will be walking through campus with administrators, pointing out where it’s too dark and where we can get more lights to fix the problem,” Choate said.

The meeting adjourned with handshakes with and many “congratulations ” to the new senators.

Go!OWU strengthens leadership on campus

LEAD fellows direct an informational workshop at Go!OWU. Photo by Nicole Barhorst '16.
LEAD fellows direct an informational workshop at Go!OWU. Photo by Nicole Barhorst ’16.

Go!OWU is a campus-­wide event that provides a variety of diverse educational workshops for student leaders and seeks to strengthen all campus organizations.

The event was held on Sept. 12. Each organization was required to have at least two members in attendance, including the treasurer and one member of their executive board.

The main message behind Go!OWU is to Get Organized (GO) and to bring the campus community in a way that allows everyone to become familiar with their resources, specifically OrgSync and AdAstra. Students are also encouraged to utilize the Wesleyan Council of Student Affairs (WCSA).

“I think Go!OWU is a great way for new and returning student leaders on our campus to become familiar with the different aspects of managing their organization,” said senior Morgan Christie, one of the event’s organizers. “So many student leaders have the capabilities and skills to run successful organizations, but sometimes figuring out the logistics of doing so­­especially if you are new to your position­­can sometimes be confusing and overwhelming.”

Shelli Reeves, senior class president, said,“Many people thought about walking away from some of the activities that they could not grow in, did not like, and/or were too time consuming.

Having this impact on my colleagues was an amazing experience to me and I was glad that I was able to promote positive change.”

Nancy Rutkowski, the assistant director of the Student Involvement Office, said, “Due to the fact that this event occurs early in the fall semester, it is a chance to meet other organization leaders for networking purposes and opportunities to collaborate on future projects which allows for a successful start for campus organizations.”

The event promoted marketing, financial management and general planning and allowed collaboration and deep learning between student leaders across organizations.

OWU dances for peace

The 7th annual EarthDance brought together students from all walks of life. Photo by Shashank Sharma.
The 7th annual EarthDance brought together students from all walks of life. Photo by Shashank Sharma.

Ohio Wesleyan students promoted peace Saturday, Sept. 19 through dance, participation and community.

The seventh annual EarthDance occasioned this uplifting event. It is a tradition that started in 1997. It has presented more than 600 music and dance events in over 60 countries in the last 19 years and has featured thousands of DJs and musicians.

This year several returning organizations were a part of the event, including the dance composition class, OWU Rhythms Tap Club and members of Orchesis, the annual dance showcase held by the theater and dance department at OWU.

Junior Jeremy Griffith­Jackson played a central role in the the event.

“My role in Earthdance was to create a piece to represent Orchesis. The event went very well and I felt that the dancers represented the company swimmingly,” said Jackson.

The faculty were also involved this year. Chemistry professor David Lever was the DJ for the event.

People form a circle in the Benes Rooms as part of the EarthDance festivities. Photo by Shashank Sharma.
People form a circle in the Benes Rooms as part of the EarthDance festivities. Photo by Shashank Sharma.

“In honor of the international EarthDance, I played an eclectic mix of music, in at least six different languages, ranging from Bhangra to Turkish pop to dubstep and dancehall, and everything in between. The goal was for it to feel like people were going to a European dance club,” said Lever.

As the EarthDance website states: “EarthDance is a world of communities, working and playing together to create a culture of peace, through music and dance events, synchronized global link- ups, and social activism. More than just an epic party, EarthDance is a flash forward to an alt peaceful future.”

The event was able to capture the essence of that message, Rashana Smith, a planner for the event and professor of dance said. “The event truly brought the community together and in doing that was able to achieve EarthDance’s goal.

“While I’m the primary producer and organizer, it wouldn’t happen without the help of lots of people, for whom I’m very grateful,” said Smith. “In fact, we could use more volunteers through the summer, ­­people to help with publicity and communication.”

EarthDance events are synchronized globally, in conjunction with the annual United Nations’ Peace Day.

Breaking News: Martin Eisenberg placed on administrative leave

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Martin J. Eisenberg, Ohio Wesleyan University’s dean of academic affairs, was placed on administrative leave today, Sept. 21. The announcement came at 12:40 p.m., in the form of an email sent only to OWU faculty and staff. In it, Provost Chuck Stinemetz said that Associate Provost Dale Swartzentruber “will assume responsibility for the Dean on the Academic Policy Committee. All other reports (including Academic Department Chairs) will report directly to the Provost.”

Eisenberg was appointed as the dean of academic affairs on July 18, 2013. Before OWU, he worked at Truman State University in Missouri. According to Connect2OWU, “Eisenberg joined Truman State University in 2001 as associate provost and associate professor of economics. He became interim dean in 2012.”

Editor’s note: President Rock Jones, Eisenberg and Provost Chuck Stinemetz have been asked to comment. No response was given at the publication of the article.Â